Warning: This video contains minor profanity 

This YouTube video is basically a mockery of the lengths at which social media and social networking sites have infiltrated our lives, and to an extent have consumed all aspects of our daily lives and interactions with others. The video enlists characters of every different personality and shows them twittering about extremely random and often irrelevant subjects. Even at the end of the video when the character is facing his death, he says “hold on I need to twitter about this.” So while I agree that social media is extremely helpful at relaying positive messages in an effective way, at the same time it produces a negative side effect: people being consumed by technology and casting off normal human interaction. This relates to the whole idea of cell phone usage. I often find myself guilty of giving into the power of cell phones and texting. It is my belief that when you are with someone and they are constantly on their phone, texting, making calls in a sense they are saying that that phone and the person on the other end is more valuable than their time with you. It is offensive. Same thing with social media to an extent. When people abuse the powers of social media networks and become addicts it destroys the natural communication between humans. In fact page 113 of our Secrets of Social Media book discusses how “adults cringe at that kind of talk, believing that it confirms their suspicion that kids are forsaking meaningful person-to-person contact in favor of idle online chatter.” So as social media marketing students, what would you say is our responsibility to promoting a healthy amount of social media. Do you agree with the fact that social networking sites can go to far? Additionally, what are some ways or approaches that social media can encourage healthy usage?