Finally something FREE…It’s called LISTENING!

This brief interview deals with the topic of listening. Richard Branson, the man in the interview discusses how important it is to listen to the ideas of your consumers. While he does not mention specific vehicles to listen to (ie: blogs…) he does state that listening is free and that some of the best ideas come from these “talkers.” He states that ” a lot of your customer’s are the best brains out there.” It’s kind of ironic that companies still reject what there consumers have to say when they are offering them not only free advice but also innovative ideas. I know we discussed this in our class readings, and I think Branson’s emphasis on this topic contributes to the importance of taking into consideration the “talkers.”